Essays

Notes on Hospitality
& Narrative Design

Shorter reflections on guest experience, destination design and the ideas behind the Narrative Hospitality Framework.

From Hospitality Assets to Hospitality Experiences

Why the next competitive advantage may lie not in individual venues, but in how they connect over time.

Why the next competitive advantage may lie between the assets, not within them.

Seven principles for designing multi-day guest experience systems.

A structural look at why hospitality remains fragmented — and what changes when it is designed as a system.

Why guests remember feelings long after they forget infrastructure.

How to design a guest journey over 3–5 days.

More essays are on the way.